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How it works

BTW is the neutral layer on top of the AI tools you already use. No lock-in to a single generator — just production memory that stays honest about what happened, where, and with what.

In three steps

01

Generate as usual.

Midjourney, Runway, Kling, ComfyUI — your stack stays the same.

02

BTW remembers.

Prompt, model, reference, author — auto-linked per frame.

03

Six months later.

One click. That exact shot. Reproducible again.

01

Organisation & continuity

  • 01

    Projects, categories, tools — one searchable home

  • 02

    Shared with your team — not stuck in chat threads

  • 03

    Versions and references that stay linked

02

Documentation & clarity

  • 01

    Prompts, models, and references per asset

  • 02

    Answer client questions in seconds

  • 03

    Built as a creative tool — not checkbox theatre

03

Teams & access

  • 01

    Organization workspaces, invites, and roles

  • 02

    Shared projects with clear roles

  • 03

    Built for real teams — secure, structured, shared.

REAL SITUATIONS

Not case-study theatre — the real situations from AI artists and directors we designed around. If this sounds familiar, you're the audience.

  • 01 · Continuity

    The folder problem

    Three weeks later the agency wants the old look back — and you're digging through five folders for a prompt you didn't label.

  • 02 · Teams

    WhatsApp is not a pipeline

    Three AI artists on one job, everything in chat — nobody knows who shipped which shot, with what model or reference.

  • 03 · Documentation

    The 6pm client question

    Someone needs the exact prompt and reference for a frame from last month — without a clear trail, you're guessing while the clock runs.

You keep working the way you do. BTW remembers — for you, and for anyone who joins later.