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BTW

About

A small team, a real story — not a feature recap from the homepage.

  1. We built BTW because we needed it.

  2. I was on set for a fully AI-generated TVC — started to prompt for the first time but mostly watched from the sidelines, just getting started with all of this. But what I saw was hard to ignore. The agency wanted changes and suddenly everyone was digging through endless folders trying to find the right start frame. Prompts flying around on WhatsApp. References everywhere. Everyone talented, nobody with a system. And no fix in sight.

  3. I looked for something that could solve it. Nothing existed.

  4. So I started building it myself. Vibe coded a mockup, connected it to Supabase, rough but it felt like it could work. Until I thought about my next project — where I will help produce a part of a documentary fully with AI — more people, bigger team. It fell apart immediately.

  5. So I called my co-founder Seam. He looked at my code and laughed. Then built everything from scratch — properly. He brought everything I hadn't even thought about. The logic, the architecture, the security, the structure that makes it actually work at scale. He made the whole thing ten times better.

  6. This product is first and foremost built for me. I am my own first client. I saw a problem that felt like it could be fixed, couldn't find what I needed, and decided to build it myself. That's still how we think about every decision we make. Ever since we added additional features that will make my life as a Producer and AI Prompter easier — and help AI Artists, Directors and Producers work better with AI.

Who we build for

BTW starts with the individual AI artist and grows into the production company — bottom-up, until it becomes the standard for the whole team.

01

Freelance AI artist

You juggle Midjourney, Runway, ComfyUI, and client feedback across every project. BTW is where your prompts, references, and versions live — so you can find them weeks later without digging through folders and chat threads.

02

Director / producer

When a shot needs to change, you see exactly who built it, with which model and which prompt — without chasing anyone across chat threads.

03

Production company

One artist brings BTW in. Soon the whole team expects production memory as standard. Bottom-up adoption — until it becomes the way everyone works.

Team

Co-founder · Producer

01 / 02

Yavor

Leads product from real productions — the chaos on set is the brief for what BTW becomes.

Studied
Production & creative direction
Role
Co-founder, product & narrative
Focus
AI-native workflows for sets and teams

Co-founder · Engineering

02 / 02

Seam

Rebuilt the first prototype into architecture that scales — security, structure, and the stack behind production memory.

Studied
Software engineering & systems
Role
Co-founder, engineering
Focus
Platform architecture, security, reliability